5th Annual Southern California Senior Lifestyle and Health Expo
4th Annual L.A. County Fair Senior Days
Exhibitor Kit
- Top 13 Frequently Asked Questions about The 5th Annual Los Angeles
- Senior Expo
1. What are the dates for the 2008 Southern California/Los Angeles Senior Expo?
•DATES HAVE BEEN CHANGED TO: Thursday & Friday, March 27 & 28, 2008
2. Where is it being held? •
Santa Anita Park Race Track, Arcadia CA. Located at Santa Anita Blvd. @ Huntington.
3. What are the show hours? •
Thursday & Friday, 11:00 a.m. to 5:00 pm for attendees. Exhibitors must be in their booths by 10 am on show days. Move in is Wednesday, March 26, from noon to 8 pm.
4. What are admission prices & parking prices for attendees? •
Attendance is $12 pp/$10 pp for groups of 10 or more. This includes: Entrance to Race Track, Racing Program, 5 course Gourmet Sit Down Meal. Bus Parking is FREE!
5. How will you draw the attendees out? What is your ad budget this year? •
$40,000 in advertising in
Los Angeles Times- Glendale News Press
- Burbank Leader
- Monrovia Weekly
- Arcadia Weekly
- San Gabriel Valley Tribune
- Whittier Independent
- Pasadena Star News
- KFWB Newsradio 980
10,000+ direct mail, direct mail flyers to all senior housing & senior centers in So. Cal. New variety acts and music.
6. How many attendees are expected this year? How did you do last? •
We are expecting 2,000 crowd this year. Santa Anita Park has senior days at the races every Thursday. We have added an extra day for seniors that week, and will add our own audience as well.
8. How many exhibitors will you have? •
We have a total of 108 booths.
9. What are the booth fees? •
Nominal Investment of $835--inside booth, $935--corner booth, $1800--end cap.
10. What about sponsorships? Are they still available? What do I get when I sponsor?
Sponsorships are available, and start at $2,500. For a complete package, call 909-393-8525.
11. Will there be caps on categories? What are the categories?
• Yes, definitely. Senior Housing, incl. SNFs, ALs & rehab centers-30; financial-10, mobility-4, travel-15-25, govt. - 10, new medical products 20. Misc- balance.
12. What are the general demographics?
• Age range is 50-plus, average age is 62. 70% of audience is female. Boomer children bring their parents usually Saturday, Friday is normally seniors.
13. How do I reach you?
• Phone 909-393-8525; Fax 909-393-8634;- email: seniorexpo@roadrunner.com; www.calseniorshows.com ,
- snail mail: PO Box 2920, Chino Hills, CA 91709
ADVERTISING AND MEDIA PLAN FOR 2008 So. Cal/Los Angeles
SENIOR EXPO
Thursday & Friday, March 27 & 28, 2008, Santa Anita Park Race Track, Arcadia
Plan Subject to Change—
Plan as of 3/1/08
Newspapers: •
San Gabriel Valley Tribune
Whittier Independent
Pasadena Star News
Glendale News Press
Burbank Leader
Arcadia Weekly
Monrovia Weekly
Specialty Publications: •
Alternatives for Seniors—1/2 Page Ad in Inland Empire/OC Spring issue •
The Discharge Planner—Full Page Color Ad in Winter & Spring Editions •
Rainbow Resource Directory, On line ads in April & September
Choice Advisory Services of Southern California
New Lifestyles Senior Publication
Radio & TV Stations:
KFWB Radio - News 980 - Website and Radio Airtime Starts Sept. 2007
Healthy Trends Radio
Special Partnerships:
Direct mail piece with:
11 X 17 window bills and discount coupons to over 1,000 Orange County, San Bernardino & Riverside Senior Centers & Senior Housing Communities •
Direct mail piece with 11 X 17 window bills and discount coupons to all Expo Vendors to give away in own direct mailings •
Various vendor mailings with discount invitations to show OC Fairgrounds Marketing•
Signage at Marquee at Santa Anita Park starts 3/1/08
Direct mail to all senior centers, senior housing, mobile home parks, veterans groups, and service clubs.
Banners on Front of Hall, on Stage, and Entrance Columns
Additional Draws:
Bingo Parlor & Money Machine courtesy of San Manuel Indian Bingo and Casino
Ad plan as of 3/1/08. Subject to change and availability.
SENIOR EXPO
Thursday & Friday, March 27 & 28, 2008, Santa Anita Park Race Track, Arcadia
Plan Subject to Change—
Plan as of 3/1/08
Newspapers: •
San Gabriel Valley Tribune
Whittier Independent
Pasadena Star News
Glendale News Press
Burbank Leader
Arcadia Weekly
Monrovia Weekly
Specialty Publications: •
Alternatives for Seniors—1/2 Page Ad in Inland Empire/OC Spring issue •
The Discharge Planner—Full Page Color Ad in Winter & Spring Editions •
Rainbow Resource Directory, On line ads in April & September
Choice Advisory Services of Southern California
New Lifestyles Senior Publication
Radio & TV Stations:
KFWB Radio - News 980 - Website and Radio Airtime Starts Sept. 2007
Healthy Trends Radio
Special Partnerships:
Direct mail piece with:
11 X 17 window bills and discount coupons to over 1,000 Orange County, San Bernardino & Riverside Senior Centers & Senior Housing Communities •
Direct mail piece with 11 X 17 window bills and discount coupons to all Expo Vendors to give away in own direct mailings •
Various vendor mailings with discount invitations to show OC Fairgrounds Marketing•
Signage at Marquee at Santa Anita Park starts 3/1/08
Direct mail to all senior centers, senior housing, mobile home parks, veterans groups, and service clubs.
Banners on Front of Hall, on Stage, and Entrance Columns
Additional Draws:
Bingo Parlor & Money Machine courtesy of San Manuel Indian Bingo and Casino
Ad plan as of 3/1/08. Subject to change and availability.
